Take advantage of Video Search Engine Optimization
Video Search Engine Optimization is another form SEO which is slowly gaining popularity in the Internet. Still in its initial phase, video Search Engines have not developed like the popular search engines which produce organic search results. It still relies on information from the page to provide results. Video SEO relies on meta tags, meta descriptions, title, back links, sitemaps and transcriptions to locate the video.
The main aim of video SEO is to enhance visibility of the video and increase traffic to your site by means of video SEO rather than to the video hosting site. Your goal should be to make your video visible at the top of search results in video searches and in results of organic searches conducted by major search engines. However, despite the inherent limitations, Portland companies can do much to take advantage of video SEO.
#1. Provide content rich with relevant information.
Your video should be informative and provide interesting content that is relevant to the brand or service. The content should be of high quality and be of immense value to the users. If the viewers love it, they would want to see more videos and revisit your site.
#2. Give a good title
You should provide a title that can be searched easily by viewers. The best method to glean possible titles is to research keyword phrases using a Keyword Planner. Your title must not only contain key words but also contain a catchy phrase.
#3. Use Keyword rich Meta Tags
Refer your research to possible keyword phrases used by searches when locating your product or brand. All items relevant to your video including the video file should be tagged with such keyword phrases. In addition, the name of your video file should also reflect the keywords used in the tags.
Your video has a greater chance of being viewed if the Meta Description provides a detailed and relevant description of the content rich with keyword phrases. This will enable the bots of the search engines to index your videos, rank them and ensure your they show up in the search results.
#4. Make transcriptions available and browsing easy
The best way to draw the viewer’s attention is to provide a transcription of the video. Ideally you should have a separate HTML page for each video so that a viewer can read the transcript even though he is unable to see or hear the video due to technical matters. Additionally, by including closed captions in the video, you can increase traffic to your site.
The HTML page will make it easier for the search engine to index and rank it. Research shows that videos supported by transcriptions show up high in search results.
$5. A short duration is critical to success
Your video should not be more than 5 minutes in length. Most of the videos in video hosting sites that are popular with viewers are approximately 1 to 2 minutes in length. The main objective here is to retain your viewer’s attention as long as possible without boring him. Youtube now pays attention to viewer retention when ranking videos.
#6. Create a good Video Sitemap
Video Sitemaps containing Anchor links to videos, meta tags, titles and descriptions rich with keywords should be submitted to search engines to enable quick and easy detection by bots and crawlers. Google Webmaster provides support to build a video sitemap and optimize your videos by marking up with schema.org.
$7. Make your brand visible
Portland companies can increase public awareness of their products and visibility of their brand. The prospects for the company by incorporating the company’s logo and brand name in the video is enormous.
$8. Videos must be hosted on the company’s site
Although Youtube, Vimeo and Truveo are video search engines, it is advantageous for the company to host the video in its own site. The main advantage is that the hit rate and the ranking
for your company’s site will increase tremendously ensuring your site shows up on top in organic searches.
#9. Give access to others to embed your video.
When you allow others to embed your video with theirs, your site gets valuable traffic via backlinks, thereby increasing your ranking. The most important factor here is the provision of the video in an acceptable format like .mov, .avi and .wmv. You should provide one of these file formats as the preferred format.
#10. Share through Social Networks
Links to your video hosted in your site can be published via facebook, twitter and other social media networks like LinkedIn, Instagram, Google Plus and many more. By enabling this option you increase the visibility of the company every time the video is shared.
#11 Submit RSS, MRSS feeds
Video sites like Yahoo video and Blinx accept RSS, MRSS feeds for videos. By providing page information like title, meta data, category, thumbnails and a transcript, you can syndicate your video across different platforms, thereby showing up high in video SEO search results.
#12. Take advantage of Video Upload sites to generate more traffic
Video upload sites like Yahoo Videos, Youtube and AOL Video are essential video search engines. By uploading the video and providing page information like title and meta data, the company receives a number of opportunities to optimize the video.
A Portland company wishing to use video SEO will find it offers many advantages to them. Some of them being greater exposure for the company, increased traffic to its site and brand visibility. Moreover, generation of greater traffic to the company’s site via subscriptions and visits could lead to numerous other benefits for the company.